Maapilim - Pride Box

Celebrating Pride in Tel Aviv! I designed a special Pride Box cover for the 'Maapilim' brand. The cover features a hand-drawn, illustrated map of Tel Aviv, dotted with all the must-see events, parties, and pride parades. This unique map draws inspiration from the journey of immigrants who made Aliyah to Israel, illustrating their stories with a sense of pride and happiness.

 

Effectively expressing the brand's values, the map highlights a strong connection to roots and the narratives of Aliyah. It represents a proud brand, featuring a personal perspective captured through the hand-drawn aesthetic